Ford invests 500 million dollars on Rivian

Ford also enters the race of EV’s. With the success of companies like Tesla and the outstanding benefits of electric cars. There is race between automakers to get the most affordable and exciting electric vehicle’s. Ford a 115 year’s old American car company. One of the pioneers of the morden car era known for its affordable cars like Ford focus, fiesta, pickups like ranger and even iconic supercars like the mustang and ford GT having a production output of 6.6million in 2017 is trying to upgrade it’s game by entring the electric car market. Recently ford has made renders of a mustang like crossover which will be the company’s first EV car to be released by late 2020 .

How is ford gonna achieve this?

Ford has decided to have a alignment with Rivian an fully focused EV automaker who showcased their Ev concepts of a SUV The R1S and a electric truck R1T. Hackett(CEO) is quite impressed with the Rivians skateboard technology . Recently Rivian has got an 700 dollars investment by amazon . Ford also is investing 500 million dollars as it will help Ford make electric vehicles using Rivians tech But Rivian CEO RJ Scaringe has said Rivian is making “several models” for other companies., Scaringe said Rivian is “very much focused on the relationships we’ve now built, launching our own products, and making sure our eyes are focused on execution.”
Hackett also said the deal with Rivian won’t affect the automaker’s recent partnership with Volkswagen, which includes pickup trucks . Ford has been tied to at least one other EV startup before: it held with a talk with lucid motor in 2017 which that eventually broke down