•MG motors crosses the 20,000 booking mark in just one and a half months.
•6 Months of waiting list on some of the variants of HG Hector
• 6,000 reservations for the KIA Saltos in day
• MG stops it’s reservation temporarily from 19 july due to excessive demand

MG motors the Chinese owned British company and KIA the South Korean company have made their debutes in the last two months .
MG motors and KIA motors both have done their research towards Indian market and utility of customers. Hence the started their sales with the most exciting and loved segments of cars The SUV segment and spiced it up with all the latest infortanement systems and aggressive design language . The most grossing segment in the current market.
#MG MOTORS
MG motors lauched it’s Flagship SUV the MG Hector Wich was an immediate hit for the company making a 13,000 booking for the car in the first month (June) and 8,000 booking for the month of July. Causing a waiting list of 6 months for some variants . The demand for the car was so high that MG can’t cater such high demand considering it that it has just started it’s journey in India . Hence MG has temporarily stoped reservations from 19 July . And wants to work on existing customer satisfaction and expansion of manufacturing.

#KIA MOTORS
KIA motors yesterday lauched it’s first Flagship SUV the KIA Seltos which is also satisfies the requirements of aggressive design and latest technology shared by it’s sister company Hyundai. Surprisingly the KIA slatos has more demand than from it’s sister company’s Hyundai Creta. KIA has made a record of 6,000 bookings in it’s first day . Where the company was expecting 6,000 bookings per month it turned out it’s 6,000 bookings in a day which is mind boggling.

These car companies have successfully targeted the guru mantra for wining Indian consumers Hart’s
“A Good looking SUV with the latest specifications and affordable pricing.”
#Impact on existing car companies.
Companies like Maruthi Suzuki, Honda, Ford, Toyota who where doing good in India but not having much cars in the SUV segments are Losers in the race . Do doubt Maruthi has some of the most promising affordable cars but with the craze of SUVs the company needs to evolve soon . Honda is also an victim of this segment , with the CR-V Priced quite high compared to these Flagship cars offering almost the same specifications at a much affordable rate . Honda really has to do something extra ordinary to have a comeback. Ford and Toyota have their own ultimate SUV , The Ford Endaver and Toyota Fortuner which are the most capable among all . But with an high price tag it comes under premium SUV in India.
Due to success of KIA Hyundai also makes plans to launch it’s Genisis premium car brand in India
#Honorable Mention
Honorable mentions the Hyundai Creta , Tata Harrier , Buzzard and Jeep compass are also offering cars and where great hit at their lauch time has also managed I good job in catering the customers need but they lacks to offer some of the qualities that Indian customers demand for and are expected to have a fall in their demand due to increase in competition. However an update to the right side maybe a game changer . It is the setbacks of updated specifications and little over pricing accompanied by brand trust plays an important role now .











Update July 6th, 1:10PM ET:
















